The ability to effectively drive new customers to your website is essential to the success of any online business. In fact, in many ways this aspect of business is very similar in both the traditional and online marketplaces. Without a steady flow of customers, a business simply will not be able to thrive. What is different between these marketplaces is the methods which must be used in order to grab the attention of new customers. While placing ads in newspapers and magazines or airing commercial advertisements may work well within the traditional marketplace, these forms of advertising will do very little to help an online business realize its maximum potential.
In order for an online business to thrive, they will need to first grab the attention of the three major search engines. The reason that this is so important is that many of their potential customers will turn to these search engines for guidance concerning which sites are best for them to visit. A marketing campaign which targets these search engines is often referred to as a search engine optimization or SEO marketing campaign. The role of online marketing companies such as Boostability is to design and implement these SEO campaigns in order to allow their clients advertisements to reach their target audience. Boostability is able to accomplish this goal using three distinct services.
The first of these SEO services is known as site mapping. A site map is a list of all the pages which are included in your website. This list should include both your home page, and all of the internal pages as well. The purpose of a site map is to allow all of your webpages to be indexed by a search engine, and subsequently crawled or reviewed by that search engine on a regular basis. With an accurate site map, it may be impossible for search engines to ever rank the content of your webpages.
The second type of SEO service that Boostability offers is known as keyword optimization. Keyword optimization consists of two basic steps. The first step is to identify what keywords are most relevant to a particular webpage. These keywords should be reflective of what your target audience is searching for. A good way to determine what keywords you should be using is to take a close look at the type of customers you are trying to connect with. For instance, if you are selling a diet book, you certainly could use key phrases such as how to lose weight, however these keywords are not going to produce a very specific audience. Instead, utilizing key phrases such as weight loss programs for women, will provide you with a more specific audience and a higher sales conversion rate. The second step of keyword optimization is to ensure your website’s content is filled with the keywords that you have chosen. Boostability can help you to do this by providing you with a free analysis. They can also provide you with keyword rich content for you to publish on your site.
Finally, the third type of SEO service which Boostability has to offer is known as link creation. Link creation works by publishing a variety of unique blog posts which contain direct links to your website. Every time that one of these links is published, your reputation with the search engines is given a boost. Since the search engines rely heavily on this reputation in order to rank your website, each of these links has the power to help you achieve success within the search results for your keyword. The higher your ranking becomes, the more customers you can expect to attract.
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