Your sales letter can either make your online business or shatter your ability to achieve any sort of income online. A bad sales letter is not only embarrassing but directly reflects upon your financial bottom line. I would go as far as to say, if you don’t know how to write a good sales letter, then just give up… Because it’ll only be a long and treacherous road to any sort of internet profits.
So here’s what I’ve noticed goes into writing a bad sales letter, and hopefully, what you can do to avoid it. Here it is:
1) WRITE A BORING HEADLINE
A boring headline is typically very wordy, long, and complicated. The words chosen in the headline are often too lengthy and imply non-action.
Use a catchy headline that sparks interest and uses a number of action words.
2) WRITE ABOUT WHAT YOU THINK
You go on and on about what YOU think is great about the product, about what YOU feel are the best product benefits. You give no consideration to the potential buyer. It’s all about YOU, YOU, YOU.
Leave your ego at the door, and write with the reader’s goals, objectives, and desire in mind. Show them how the product benefits them, not YOU.
3) WRITE LONG BORING PARAGRAPHS
Listen we’re not in school anymore. No one is grading you on making a 10 page report on 2 pages of actual material.
Keep your paragraphs short. Write it in a conversational matter. Use bold, underline, italics, colors, and different fonts and sizes to keep your reader’s attention.
4) NO GUARANTEES
They often say there are no guarantees in life. I beg to differ. If you want to sell more of your product, you’d better offer a 100% IRON CLAD money back guarantee if buyers are unsatisfied with your product. The person buying your product doesn’t know you from a hole in the ground. So make sure that they have no reason to buy. By offering a guarantee, it’s almost like saying you can try it before you buy it. And if you’re not happy simply return it to us for a full refund.
Offer a money back guarantee to instill trust and credibility to your offer.
5) NO PICTURE?
Like I mentioned above, people don’t know who you are. People don’t like doing business with those they don’t really know. So help your customer get to know you by including a picture of yourself. I like to include a picture of me with a child or an animal. It helps create a sense of trust in people.
So, provide a picture of yourself to instill trust and credibility with buyers. Help them get to know you, so they’ll feel more comfortable doing business with you.
6) NO CONTACT INFORMATION
Again, going with the theme of #4 and #5 above, no contact information is a red flag for many buyers. Are you some fly by night, take my money and run, unscrupulous, drug dealing, flag burner? I’ll never know. And hence, I’ll never do business with you (unless you’ve done steps 1-5 above well enough that I overlook this for now).
Provide your contact information. Leave your name, email, and telephone number for your buyers to get a hold of you is they so wanted. Let me give you a hint: They’ll only call you like 1% of the time. But leave your contact information for trust and credibility sake. .
7) MAKE THE PRODUCT DIFFICULT TO BUY
Ok, so you have your beautifully crafted sales letter. Everything works flawlessly, and your buyer is ready to fork over the money. Now, instead of making it easy, you have them send a money order or cashier’s check to your off-shore account in Belize. Who’s going to buy from your now?
Make it as easy as possible to buy from you. Take all forms of credit cards, PayPal, and even accept online checks to help them pay for your product or service.
Avoid these 7 ways to destroy your sales letter and potential profits to dramatically increase your online income. By applying these 7 tactics, you’ll not only have more fun crafting your sales letter, but you’ll be rewarded by profits for a long time to come.
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