Fashion label is forced to take down ad showing a goat wearing a hijab

An Islamic fashion label has been forced to take down a billboard showing a goat wearing a hijab after it sparked outrage online. 

Rabbani, an Indonesian fashion label, installed the controversial advertisement above a toll gate in Bandung, West Java, ahead of the second Islamic holiday of the year.

The ad, loosely translated from Indonesian to English, said: ‘The victim is not obligatory, it is mandatory to wear the hijab’. 

Rabbani, an Indonesian fashion label, installed the controversial advertisement above a toll gate in Bandung, West Java, ahead of the second Islamic holiday of the year

Rabbani, an Indonesian fashion label, installed the controversial advertisement above a toll gate in Bandung, West Java, ahead of the second Islamic holiday of the year

Rabbani, an Indonesian fashion label, installed the controversial advertisement above a toll gate in Bandung, West Java, ahead of the second Islamic holiday of the year

One Twitter user slammed Rabbani for harassing the hijab and women (pictured)

One Twitter user slammed Rabbani for harassing the hijab and women (pictured)

One Twitter user slammed Rabbani for harassing the hijab and women (pictured)

The advertisement refers to upcoming Eid al-Adh, the second Eid celebration on the Islamic calendar, where Muslims traditionally sacrifice an animal. 

Pictures of the billboard, showing a goat dressed in the veil, quickly circulated on Twitter with the hashtag #boikot_RABBANI calling for shoppers to boycott the brand. 

One Twitter user slammed Rabbani for harassing the hijab and women. 

‘The picture in the ad said that hijab is for goats and that women are like goats! This is outrageous! How atrocious they are! I call for #boycott_RABBANI,’ a translated tweet read. 

‘My teenage daughter showed a face that wanted to vomit when she saw this Rabbani advertisement,’ another translated tweet said. 

‘Rabbani has insulted the level of intelligence of millennials, who consider them a group of fools whose brains are easily washed.’

Frustrated tweeters used the hashtag #boikot_RABBANI to call for shoppers to boycott the brand

Frustrated tweeters used the hashtag #boikot_RABBANI to call for shoppers to boycott the brand

Frustrated tweeters used the hashtag #boikot_RABBANI to call for shoppers to boycott the brand

Another person said: ‘This is harassment for women who wear the hijab’.  

Rabbani confirmed the advertisement hung at the toll exit belonged to them and they decided to remove it following the outrage, reported. 

‘We have no intention of harassing anyone just to remind Muslims of the obligatory hijab,’ the Director of Sales and Marketing told reporters on Monday. 

‘This viral advertisement we consider love for Rabbani. We apologise if there is any inconvenience related to this issue,’ he said. 

Eid al-Adha celebrations will be held from Sunday until Thursday August 15. 

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